Sacred Heart School of Theology
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8/5/2014
Sacred Heart has a new logo to represent its institutional identity

In light of its previously-announced name expansion, which officially occurs on Aug. 15, the seminary will introduce a new mark. It features a shield with alternating blue and red quadrants, with the well-known Dehonian heart and cross symbol in the upper left quadrant.

The seminary is expanding its name from Sacred Heart School of Theology to Sacred Heart Seminary and School of Theology, to better represent its longstanding mission of providing all four pillars of formation – human, spiritual, intellectual and pastoral – for both diocesan seminarians and those from religious orders.

 “Our new logo aims to reflect not only our expanded name, but also our heritage and our future,” said Msgr. Ross A. Shecterle, Sacred Heart’s president and rector. “We pride ourselves on the quality of our faculty and of our formation programs, and we believe our symbol represents our focus on excellence,” he added.

The new mark replaces a longstanding logo featuring the institution’s name in a stylized textual representation, with a descending dove representing the Holy Spirit.

The new mark reflects the seminary’s history and future as an institution owned and operated by the Priests of the Sacred Heart, whose heart and cross symbol is recognized world-wide. The lower right quadrant of the seminary’s new logo features the “Greek crossword” that has been in use in symbols associated with the school and monastery for nearly 100 years. The vertical word is Phos, meaning “light.” The horizontal word is Zoe, meaning “life.” An early motto for the seminary was to spread light and give life. These words reflect the belief in Jesus Christ as light and life of the world.

Effective with the name change on Aug. 15, the URL for the institution’s website will change to www.shsst.edu. Email addresses associated with the school will change in the same way.

Sacred Heart, in suburban Milwaukee, is North America’s largest seminary specializing in the formation of men of all ages, with more than 30 U.S. and Canadian dioceses and religious orders using it for the formation of their future priests. It also provides an English-as-a-Second-Language-Program for about 40 international students – mostly priests and professed religious – each year; and a Master of Arts Program to prepare men and women for service in the Church and society. 


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